Airblack, in collaboration with the renowned makeup artist Shaan Muttathil, also known as Shaan Mu, hosted the world’s largest makeup workshop. The highlight of the workshop was Shaan Mu’s demonstration of his immensely popular ‘Paani Paani’ makeup look, a style that has taken the beauty world by storm, thanks to the music video by Badshah featuring Jacqueline Fernandez. This video has amassed over 500 million views globally.
The workshop saw a staggering participation of over 2000 enthusiasts who tuned in live from over 600 cities across India. Spanning 2.5 hours, the session was not just a demonstration but an interactive experience, following Airblack’s signature Live “do-it-together” (DIT) pedagogy. This unique approach allows learners to acquire practical skills right from the comfort of their homes, revolutionizing the way vocational skills are imparted.
While vocations like beauty and makeup have traditionally been the domain of offline academies, this workshop underscored the transformative potential of online DIT courses. It showcased how such courses are making vocational education accessible even in the remotest parts of India.
With just a mobile phone and an internet connection, Airblack is ensuring that every individual in India has the opportunity to learn from the best in the industry. This workshop was a testament to Airblack’s commitment to democratizing vocational education and bringing it to every corner of the country.
